Examining Real Estate Business In Bangladesh

Examining Real Estate Business In Bangladesh This research paper focuses on the marketing system of the real estate business in Bangladesh and also evaluates the market growth; as this rapidly growing business has become more popular in Bangladesh during the last fifteen years. For that reason this paper will firstly evaluate the real estate business culture in Bangladesh. Secondly the marketing system will be critically appraised and finally recommendation will be given on how to improve this business. Chapter 1: Introduction Today the real estate business is one of the fastest growing businesses in Bangladesh and it plays an important role in the Bangladeshi economy. This research paper focuses on the marketing system of the real estate business in Bangladesh. Presently Bangladesh is a developing and also over populated country. Dhaka is the capital of Bangladesh. This city is very important for everything because everything is based on this city. For that reason this city is densely populated. From 1985 the concept of living in a flat has been started and also the real estate business has become more popular. The slogan used by the business is our creation your dream. This is a dream about someones home. This topic was chosen because many people know very little about Bangladesh and Bangladeshi business and because of my own interest and personal experience. This paper will firstly evaluate the real estate business culture in Bangladesh. Secondly the marketing system will be critically appraised. Finally recommendations will be given on how to improve this business. Chapter 2:Literature Review Bangladesh is a developing country, and as is common in many such countries, everything is centralized so every business based in Dhaka city. Now a days Dhaka is a overpopulated city. That is the main reason for the growth of real estate business, because people needs more house for living. More than 260 companies are working or doing business in Dhaka(According to REHAB 2004)Real Estate Housing Association of Bangladesh. So it is proof that real estate business is rapidly growing business in Bangladesh. This research paper focuses on marketing system of real estate business in Bangladesh. Today marketing is one of the important part for all kinds of business. It is true that if in the company marketing system is strong than the business of this is doing well. So here in this research paper will be evaluate some true marketing system of real estate business in Bangladesh. Because marketing starts with human needs and wants. People need food, air, water, clothing, and shelter to survive. Beyond this, people have a strong desire for recreation, education, and other services. They have strong preference for particular versions and brands of basic goods services. Kotler,P.(1998). Chapter 3:Methodlogy In this research my specific and investigating area is real estate business in Bangladesh. This research is totally literature based; in addition it will evaluate the marketing system of real estate business in Bangladesh. To make this research valid and reliable, I am trying to show the true marketing system in Bangladesh. It was difficult to find specific books in this area. This research would have been better if there had been time to do empirical research. It would have been appropriate to use questioners and interviews with the people who are working in the real estate business. This research could have also been more presentable if the questioners and interviews involved a large sample of real estate business in Bangladesh. However there was not too much time or resources to do this. This research paper hopes to show what kinds of marketing system the real estate companies are using in their business and what is their strategy for their products and their services for their target customers. Because Marketing is an orderly and insightful process for thinking about and planning for markets. The process starts with researching the market place and understand its dynamics. This marketing process involves segmenting with the market and choosing those target customer that the company can satisfy in a superior way.(Kotler.1998) Therefore in this research paper I evaluate the real estate business culture, critically appraise the real estate marketing system and recommend how to improve the growth rate of this business in Bangladesh. Chapter 4: Finding and Analysis Dhaka is the capital of Bangladesh and one of the most overpopulated city in the world. This city is home of more than 12.8 million people estimated as of 2008 according to the Dhaka City Corporation. This population is growing by an estimated 4.2% per year that is one of the highest rates in the Asian city. On the other hand according to Far Eastern Economic Review this city Dhaka will become a home of 25 million people by the year of 2025(Wikipedia).So day by day people are increasing and housing demand also increasing. So this is the main opportunity for real estate business. Because as a developing country is quite difficult for government to provide such a big fundamental needs like housing. As a result private real estate companies come forward to meet the needs of the increasing housing demand. Land development and construction of apartments is the concern of a real estate business. This business major construct area is residential and commercial buildings to sell them and make profit. Now this business is rapidly growing and one of the most popular business in Bangladesh. According to REHAB(Real Estate and Housing Association of Bangladesh,2004) in Dhaka there are 250 companies doing this business. This is show that what a rapidly increasing business. On the other hand this business also plays an important role in Bangladeshi economic. However most of the Bangladeshi real estate companies marketing system almost same. These marketing system based on four things: Thinking about apartments or housing. Level of income. Standard of living. Style of living. Most of the Bangladeshi real estate company applying this kinds of things for finding as a potential customer. On the other hand customer also classify by the real estate companies. Because housing is not a major problem for rich people but it is big problem for middle and lower income people. So companies are specially targeted middle income and lower income customers. Because a house is their ultimate dream for this kinds of customers. For that reason most of the real estate company investing lots of money for promoting their products for their target customers. Such as : Advertisement Newspaper, Television, Neon Sign Billboard Personal selling This is one of the major things to maintain good relation with the customers. On the other hand a number of employees are working for the company in indoor and outdoor for sales the particular products. Sales promotion Sales promotion is another important things for real estate company. Sometime the company offers discount, Gifts, service price off and many other things for selling their products. Publicity Buy on instalments Size start with 750sft to 1800 sft.(square Feet) This is the marketing system of real estate business in Bangladesh. Chapter5:Conclusion Bangladeshi real estate business is one of the most profitable and popular business. If real estate companies have liabilities about their customers than government have also some liabilities about this business. So government needs take necessary steps or roles to protect this business. Every year the Bangladeshi government earns approximately more than 1500 core taka as a revenue. On the other hand more than 25laks people are working with this industry REHAB(Real Estate and Housing Association of Bangladesh) in 2008. So this is show that the growth rate of the real estate business in Bangladesh. However the marketing system is a process which can be improve day by day with proper market research and strong marketing planning. So real estate companies needs to find out the potential buyers and strong relationship with their customers. It can be very effective to selling their product for their target customers. Chapter 6:Recommendations However now real estate business is very popular in Bangladesh but most of the companies do not have proper market research and marketing plan. Because most of companies do not have longer period marketing plan. So most of the Bangladeshi real estate company needs proper marketing research which start with planning well in advance of the implementation, analysis, management review, and good coordination between customers. In addition most of the Bangladeshi real estate companies needs strong customer care. Because this business totally customer based. All marketing strategy is built on STP-Segmenting, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the companys distinctive offering and image.(P.Kotler,K.L.Keller,2006) So this marketing strategy can improve the real estate business in Bangladesh. Chapter 7:Reflections of learning In this research paper I am learning lots of things such as how to write a research paper in a right order. Because this is my first research paper. When I started my research I was facing lots of difficulties but day by day I learn lots of things about a research paper and how to write it. May be in my research paper I have lots of errors and mistakes. But I know that it is all about learning process because this learning process helps me lots in my future studies .In addition I wants to thanks International Study Canter and specially my course teacher because they are deign such an important course for the students who wants to study in the postgraduates level. Appendices Committed to PEOPLES RIGHT TO KNOW Vol. 5 Num 50 Fri. July 16, 2004 Business Rehab housing fair in New York next month Star Business Report In a bid to promote the countrys housing and real estate business by wooing Bangladeshis living in the US, the Real Estate and Housing Association of Bangladesh (Rehab) is going to organise a five-day housing fair next month in New York.The event titled Rehab-Biponon Housing Fair 2004 will begin on August 19 at Quality Hotel Hampstead in New York city. Rehab is organising the fair in association with Biponon, a US-based marketing company.Describing the objectives of the fair, Rehabs Senior Executive Member Ziaul Ahsan said the fair would encourage expatriates to build their houses in Bangladesh as well as attract foreign investors to the country. Through this fair, the expatriates will get the opportunity to know all about the housing business in Bangladesh, he said. We think if they know about our real estate sector, they will move to invest in the sector.Ahsan said the exhibition would contribute to earning more remittance from the US and making more foreign investment in the count rys real estate sector.A total of 29 Rehab member companies will take part in the fair. They are Building Technology and Ideas Ltd, Hamid Real Estate Construction Ltd, Sheltech (Private) Ltd, Eastern Housing Ltd, East West Property Development Private Ltd, Latif Real Estate Ltd, Bosoti Consortium Ltd, Suvastu Development Ltd, Hasan and Associates Ltd, Amin Mohammad Group, Rangs Properties Ltd, Tropical Homes Ltd, Building for Future Ltd, Ena Properties Ltd, Concord Real Estate and Building Products Ltd, Brac Concord Lands Ltd, Bangladesh Development Company Ltd, Borak Real Estate (Private) Ltd, Living Stone Ltd, Equity Property Development Private Ltd, Japan Garden City Ltd, Al-Hasan Developers Ltd, NM Housing Ltd, Sumona Private Ltd, Rupayon Housing Estate Ltd, Mega Builders Ltd, Assurance Develop-ments Ltd, Building Development and Design Ltd and Crescent Holdings Ltd. According to Rehab, its 145 members delivered 70,000 to 80,000 apartment units to their customers in last 20 year s. Besides, they have been delivering 4,000 to 6,000 plots a year.The Rehab statistics show the annual turnover of the real estate sector amounts to Tk 7,500 crore and the government earns Tk 700 crore in revenue a year from the sector. About 15 lakh skilled and unskilled labourers are working in this sector. Example: Published On: 2007-11-25 Business REHAB fair ends with commitment to lower cost urban housing Sumon Salah Uddin A salesperson (right) busy briefing a visitor at a stall at the annual REHAB housing fair that concluded yesterday in Dhaka. Photo: STAR Real estate companies yesterday pledged to develop lower cost urban housing solutions in order to meet the growing demands for affordable homes in the capital. This is the right time to shift our focus to lower cost apartments instead of luxury flats, said Mohammad Zakir Hossain, senior sales executive of Rangs Properties.According to Hossain, developers are now planning most of their new projects targeting middle class people who make between Tk 20,000 and Tk 40,000 a month. Talking to The Daily Star on the final day of the 5-day housing fair organised by the Real Estate Housing Association of Bangladesh, Hossain said his company currently has no apartment of less than 1450 square feet in size. However, the management is planning new projects to meet the growing demands for smaller flats within the price range of Tk 15 lakh to Tk 20 lakh. A number of factors, including soaring construction costs and the governments drive against black money, have contributed to a sharp fall in the s ale of apartments, which are down around 50 percent so far this year, according to REHAB. Hossain said proper urban policy and the right public infrastructure are necessary to build lower cost housing, especially in the suburbs. The land price in the central areas of big cities is so high that it is often hard to keep the apartment price low. If the government builds proper infrastructure like highways and a good public transport system, developers will start to build lower cost housing projects in the suburban areas, he said. Eastern Housing Ltd, a developer of plots for urban housing, said it didnt have any more land plots to sell. All the plots in our land projects are sold out. We are now introducing two new mid-sized apartment projects in the capitals Kamalapur and Panthapath areas, said Mohammad Farhaduzzaman, assistant manager of the company. Aminul Islam Tareq, senior marketing executive of Rupayan Housing Estate Ltd, said the company had received a huge response from potent ial customers at the show. The response was more than expected, thanks to our newer projects in Uttara and Mirpur, he said, adding that Rupayan recently started building smaller apartments to attract customers from mid-income earners who cannot afford to pay more than Tk 30 lakh. Despite the slump in the real estate sector, there was little evidence of a lack of enthusiasm among the crowds at the jam-packed fair.While the focus was on the lower cost solutions a few luxury developers could be found, one such being Building Technology Ideas (bti) Ltd, who said their primary focus would still be on luxury living. We just got approval for 10-storied projects in Gulshan and Banani areas under the Building Construction Rules 2007. Our focus still remains on exclusive privacy, environmental friendliness and more space, said an executive of the company.

A Case Study Depicting the Importance of Ethics in Medicine Essay examp

To protect the individual’s right and confidentiality, the client involved would be referred to as ‘Marge’. Introduction ‘Work for health requires moral commitment’ (Seedhouse, 2009 p. xiviii). Therefore, the obligation rests on healthcare professionals faced with ethical dilemma in their practice to make moral decision which should promote and enhance health ( Rumbold, 1999; Sim, 1997). Ethics is concerned with the basis on which an action is determined as either right or wrong (Rumbold, 1999; MacIntyre, 2005). Therefore, ethics is the study of morality which is also known as moral philosophy (Sim, 1997; Thompson et al, 2006). When one moral principle conflicts with another, it is referred to as a moral or ethical dilemma (Sim, 1997). Hence, ethics provides a framework for addressing dilemmas (Rumbold, 1999). Thus, Thompson et al (2006), highlights that clients are presented as consumers rather than recipients of care. As a result, there seems to have been changes and challenges in health and social care in recent years (Thompson et al, 2006). More than ever before healthcare professionals have to act in the best interest of clients irrespective of their cultural backgrounds, values or religion (Thompson et al, 2006). This essay highlights the Hippocratic Oath as it is translated into principles which inform the modern code of ethics (Preston, 2009). Furthermore, these principles may not be enough in undertaking moral reasoning. Therefore professionals may have to employ some of the ethical theories which include theory of justice, teleology and deontology in deciding the best possible action for Marge in the case study. Marge has been diagnosed with bipolar affective disorder, and the multidisciplinary ... ...s (RMO), Nurses, Occupational Therapists, Social Worker and Psychologist were alerted at the deterioration in Marge’s mental health in the hospital. Marge’s mood has now altered to a manic state. She was constantly laughing and doing Irish dance in the ward. She had also been abusing alcohol and acting in a very flirtatious manner. This behaviour was completely out of character for Marge who is a devout Christian with a reserved persona. Marge also neglected herself- not eating or washing. In the past when depressed, she has made suicide attempts and did not allowed health professionals into her high rise flat. During her last manic episode, she gave away large sums of money. Her judgement was impaired and did not comply with prescribed medication. Marge wants discharged but has no insight into her current manic episodes. So also, her children wanted her home

A sales promotion campaign for PG Tips

U. K. is one of the world’s largest tea consumers. In spite of the fact that this beverage has become almost a national emblem, the English tea market is undergoing major changes.Consequently, in order to survive, specialized companies are compelled to adapt to new trends. One of the most famous firms operating within this domain is PG Tips, a company which will organize a promotional campaign mainly aimed at encouraging black-tea consumption.Before starting to delve into campaign details, a snapshot of the U.K. tea market could prove extremely useful.According to BBC (http://news.bbc.co.uk/1/hi/uk/4556103.stm), the traditional tea market underwent a severe decline between 2002 and 2004 when the sales for tea bags and loose tea decreased by 16% and, respectively, 9%. However, the sales volume of other varieties received a major boost over the same period. The items subscribing to this optimistic tendency were the herbal and fruit tea which increased by 30% and the â€Å"speci alty† varieties (green tea, black tea, white tea, oolong tea) which boosted sales by 50%.The upward trend for the latter category is explained by the young generation’s preferences and concerns. Researches have emphasized that youngsters consider tea to be a fashionable drink which succeeds in ensuring a long-term health, at the same time.Thus, the new trend is the natural result of healthier life-styles and higher social needs. A survey that was carried out between 2002 and 2004 on a sample of 25,000 individuals showed that 80% of Britons drank tea, 70% of the persons aged over 65 drank tea at least twice a day while the percentage of youngsters (aged between 15 and 24) having the same behaviour was 38. Standard tea continues to have the highest share in terms of retail sales (63%) compared with herbal and fruit teas which account for only 27%. Moreover, the English breakfast tea is the first choice when it comes to the Britons’ preferences.In conclusion, tea co mpanies have lost market share because they have failed to meet the new generation’s requirements and needs. This is not as preoccupied with maintaining tradition as it is with being healthy and in fashion, at the same time.Consequently, if PG Tips wants to boost its sales, it should focus on this market segment which seems to gain more and more adherents every day. Additionally, one could say that the new trend works in favor of PG’s main objective (promoting black tea) as â€Å"specialty† varieties are those who have had the most significant increase over the last few years.Therefore, the company will reposition tea brands by focusing on health benefits and special moments shared with friends or family when chatting over a cup of tea creates a warm, relaxing atmosphere. Thus, tea will be promoted as both natural medicine and social anthem, acting as a liaison among individuals belonging to the same group.The target audience will encompass persons aged between 15 and 45, situated within the medium and superior social strata and having an average or superior level of education (or belonging to families which have an average/superior level of education, in the case of the youngest). The audience will include consumers and non-consumers, at the same time.The sales promotion will be an event capable of revealing tea benefits, and implicitly, achieving the campaign’s objectives. In time, tea has become a habit within the framework of the quotidian landscape. Buying and drinking such beverage has turned into a routine which has lost its attractiveness to marketers.These have preferred to focus on new brands of automobiles, perfumes, sweets and so forth which are considered to be more enticing in terms of advertising. Consequently, tea has been neglected and has begun to lose market share as any fire ceases to burn when not appropriately fuelled. Thus, PG Tips will try to remind the advantages of drinking tea (and especially, black tea) t o Britons.By highlighting the impact on health, the campaign will make non-consumers switch from other hot beverages to the PG’s black tea. Moreover, those who already are consumers of this product will feel as some sort of veterans who have made the right choice before their less expert counterparts who have discovered the nature’s miracle later. This conclusion will feed their ego and strengthen their loyalty to the PG’s products.To sum up, I’d say that the sales promotion will strongly impact on both consumers and non-consumers, thus managing to increase the total share that PG Tips holds in the home tea market.The sales promotion will consist of a three-tool mix: free samples, point-of-sale displays and a contest.  Free samples of black-tea bags will be given to customers in supermarkets and hypermarkets. These will be accompanied by attractive leaflets that will emphasize the major health benefits comprising reduced risk of stroke and heart attacks , stronger immune response and faster recovery after a stressful event.In order to achieve higher credibility, fliers should name the research institutes which have carried out the respective studies – e.g. The Netherlands National Institute of Public Health and the Environment, the Brigham and Women’s Hospital etc. (http://en.wikipedia.org/wiki/Health_benefits_of_tea).Secondly, in-store merchandising will play a major role through posters situated at the store entrance or at the tea shelves. These displays will attract viewers by statements like:† PG Tips cares about your health and takes you on a Tea Tour† which will surely determine customers to read more.

The Influence of the Supernatural on Courtly Conduct,...

Christian Williams Student ID# 995895456 Professor Watson ENGC30 December 1, 2010 The Influence of the Supernatural on Courtly Conduct, Christianity, and Chivalry in Lanval and Sir Gawain and the Green Knight In the world of medieval literature the supernatural is a consistent theme, presented in extraordinary encounters, mysterious experiences and with magical objects such as potions, spells, and the prominent image of the green girdle of Lord Bertilak de Hautdesert’s wife in Sir Gawain and the Green Knight. Magic and the supernatural is seen as the driving force behind several narratives and acts as a method by which we might judge human achievement against that of a species that appears to be greater than us, akin to†¦show more content†¦From the waist to the neck so thick-set and square, And his loins and his limbs so massive and long, In truth half a giant I believe he was (Sir Gawain 136-140) In addition to his unnatural size and presence, his magical nature is further hinted at as he appears â€Å"completely emerald green† (Sir Gawain l50) and later affirmed when he picks up his severed head and reminds Gawain of the rules of the agreement they made. This imagery of a seemingly omnipotent figure that a mortal man enters into an agreement is an allusion to the spiritual promise that individuals of the Christian faith enter with God. Ironically, the idea of the Green Knight acting as a metaphor for a supernatural power is part of a larger paganistic culture that stretches across the world and includes such figures as the Aztec â€Å"Corn King†, a â€Å"vegetation spirit representing fertility and involved in a sacrificial beheading (Benson 67). The supernatural is being appropriated to connect to the growing Christian culture of medieval Britain and make the narrative resonate with the general populace. Sir Gawain’s journey to fulfill his covena nt with the Green Knight is fraught with supernatural perils, disorientation, and temptations but it eventually leads him to a chapel to fulfill his promise to the Green Knight: â€Å"See, Gawain, that you carry out your promise exactly,/ And search for me truly, sir, until I am found,/ As you have sworn in this hall in